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Windows 10 EOL
Campaign
Overview: A global corporate marketing campaign executed during my brand internship at Shure Incorporated, focusing on aligning cross-departmental marketing collateral and reinforcing Shure's strategic partnership with Microsoft around the upcoming Windows 10 End of Life (EOL) transition.
The Challenge: Develop integrated marketing campaign while ensuring every piece of communication reinforced Shure's strategic corporate partnership with Microsoft
The Strategy: Initate asset creation and corporate copywriting across video and social channels, ensuring tight alignment with brand tone guidelines and Microsoft co-branding requirements
Deliverables:
Targeted LinkedIn social copy posts (3 versions)
Short-form promotional Video Script
Cross-departmental campaign marketing assets
Key Metrics & Impact: Delivered campaign assets that enforced brand consistency and communicated Shure’s key technological collaboration alongside Microsoft
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