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One Moment x North Park Collab
Overview: A strategic partnership with One Moment with Jesus, a Chicago-based worship ministry, to launch and promote their inaugural campus event at North Park University.
The Challenge: Generate strong campus awareness and securing high student attendance for a new, first-of-its-kind night focused on worship, the word, and intercession
The Strategy: Spearheaded a comprehensive, student-targeted promotional strategy, blending digital social media marketing with physical campus touchpoints to maximize visibility and event anticipation
Deliverables:
Physical and digital promotional flyers
Instagram Reels and social media event marketing
End-to-end event planning and promotional execution
Key Metrics & Impact: Successfully introduced the ministry to the campus community, driving strong awareness and mobilizing student attendance for their first-ever university event
I took strategic inspiration from a viral social media trend, an audio track simulating paparazzi taking photographs of a celebrity. This allowed the event announcement to feel current, exciting, and immediately attention-grabbing within the student feed. I managed the entire production process: developing the concept, filming the content, editing the reel, and recruiting other North Park students to star in the video.
Digital Flyer for TV Screens
Physical Flyer made into Tickets
Physical Flyer
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